Munmun Dutta is active on social media platforms like Instagram and Twitter, where she shares updates about her life, promotions for the show, and interacts with fans. Her social media presence has helped maintain Babita's popularity and connect with fans directly.

The character's popularity has led to various merchandise opportunities, including TVCs, print ads, and social media influencer partnerships. Munmun Dutta has endorsed several brands, leveraging Babita's mass appeal.

Babita Ji is depicted as a sophisticated, smart, and well-educated woman of Bengali origin. A former model and air hostess, she brings a contemporary flair to the traditional environment of Gokuldham Society.