The "Mom" branding suggests a busy, real-life person rather than a detached celebrity. This creates a sense of parasocial connection.
The reaction to Kelly Payne's statement also underscores societal attitudes towards discussing fetishes or personal fascinations openly. There's often a stigma attached to admitting to such attractions, partly due to fear of judgment or ridicule. However, Kelly's lighthearted approach to sharing his fascination provides a unique opportunity to explore these topics without the heavy stigma.
“You don’t truly see your mother until you see her feet.” — hypothetical tagline