Why do so many marketers append "35" to the book title in their search queries? Because within Sharp’s work lies a hidden quantitative truth about market share and customer acquisition.
If you have landed here searching for the specific phrase , you are likely looking for a digital copy (EPUB format) to study on your e-reader. However, the trailing "35" usually refers to one of two things: either a specific pagination reference to the 35th chapter (in later editions) or, more commonly, the "35% Rule" regarding Double Jeopardy and market penetration. byron sharp how brands grow epub 35
Sharp's concept of mental and physical availability is revolutionary. He argues that marketers must focus on making their brand easily accessible and top-of-mind for customers. Why do so many marketers append "35" to