Regardless of which track you choose, the concept of "Personal Branding" is central to the modern career. Your social media content serves as a living, breathing resume.
A 2023 survey by CareerBuilder found that 70% of employers use social media to screen candidates, and 54% have decided not to hire someone based on their content. The top red flags? Offensive language, sharing confidential information, and—perhaps surprisingly—bad-mouthing previous employers. OnlyFans.24.02.17.Leah.Winters.And.Tina.Snows.W...
Consider a scenario: Two project managers apply for a promotion. Both have stellar internal reviews. One has a quiet, empty LinkedIn. The other has a Substack newsletter and a Twitter feed where they regularly discuss agile methodology case studies. Who looks like the thought leader? Who appears to bring external best practices into the building? Regardless of which track you choose, the concept