They provide dedicated sets for core specializations like HR, Marketing, and Finance, ensuring deep coverage of niche topics.
A: Yes. The 2024 editions have dedicated sections on "Case Analysis" as most universities (like AKTU) have increased the weightage of case studies to 30-40%. thakur publication mba 4th sem books
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: Covers business-to-business transactions and the unique aspects of service-based industries Social Media and Web Analytics