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When we lose shared popular media, we lose the ability to communicate across divides. A Baby Boomer’s reference to The Andy Griffith Show means nothing to a Gen Z who spends their time on Twitch watching Among Us streams. The fragmentation of entertainment content mirrors the fragmentation of society itself.

Gaming has surpassed the film and music industries in revenue, transforming entertainment from a passive experience into an active, participatory one. The Power of Popular Media Wicked.24.02.09.Valentina.Nappi.Phantasia.XXX.2...

Where do we go from here? The next five years will likely witness three seismic shifts in entertainment content and popular media. When we lose shared popular media, we lose

The VCR, cable television (MTV, HBO), and eventually the DVD shattered the bottleneck. Suddenly, you could watch what you wanted, when you wanted—mostly. This was the era of "appointment viewing" dying and "time-shifting" being born. By the early 2010s, Netflix (streaming) and YouTube had detonated the atomic bomb of abundance. Gaming has surpassed the film and music industries