Once the trial expires, the custom Start menu typically reverts to the default Windows style, or the application ceases to function until a valid Start11 license key is entered.

Stardock has a strong presence on the Steam platform. Many users prefer this method because it integrates the software into their Steam library. If you purchase via Steam, you generally receive a text license key. Instead, the software is activated automatically through the Steam client DRM (Digital Rights Management). However, Stardock often allows Steam users to retrieve a standalone key if they wish to use the non-Steam version of the software.

Occasionally, authorized software resellers may sell Start11. While legitimate sales occur here, users must be cautious to ensure the reseller is an authorized partner to avoid grey-market keys.