Refuse the "single story." If you feature a survivor, try to feature three.

However, this comes with a new set of challenges:

Don't just list events. Find the emotional arc. "I felt trapped. I found one resource. I am rebuilding." That is the arc that offers hope to someone currently in the middle of the story.

Ten years ago, an "awareness campaign" meant a 30-second TV commercial produced by an agency. Today, it means a TikTok stitch, a Twitter thread, or a YouTube documentary.

Personal accounts foster a sense of connection and urgency that technical information cannot achieve.