Convencer a la gente contando historias - Richard Maxwell / Robert Dickman | PlanetadeLibros
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Storytelling is a powerful tool that has been used for centuries to convey messages, evoke emotions, and create connections. When we hear a story, our brain releases oxytocin, a hormone that promotes empathy and trust. This makes us more receptive to the message being conveyed, and we're more likely to remember it. Additionally, stories have the ability to simplify complex information, making it easier to understand and relate to.
Mientras que los hechos y las cifras activan solo una pequeña parte del cerebro, las historias activan el sistema límbico, donde residen las emociones y se toman las decisiones. Los 6 tipos de historias que debes dominar