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This is often written after the Prophet’s name. However, when reciting it individually, scholars recommend the longer version for greater reward.

The Prophet (ﷺ) said: “Whoever sends blessings upon me once, Allah sends blessings upon him tenfold, erases ten sins from him, and raises him ten degrees in rank.” (Nasai) — This is the best ROI you'll ever find! Durood Sharif