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| Aspect | Details | |--------|---------| | Population | Approx. 12,000–15,000 (majority Indigenous) | | Languages | Poq’omchi’, K’iche’, Spanish (limited fluency) | | Literacy rate | Below national average (~65–70% in Spanish; lower in Indigenous languages) | | Internet access | Growing but inconsistent (mobile data primary; fiber optic limited) | | Dominant media consumption | Radio (97% reach), Facebook/WhatsApp (65%), community TV/events (40%) |
Radio remains the most accessible medium in the rural highlands. Stations run by and for the Indigenas de Sacapulas have revolutionized local entertainment. Unlike national commercial stations that broadcast in Spanish and focus on pop culture, local radio stations broadcast primarily in K'iche'.
