If you are looking for a slightly different intensity, consider these alternatives: : A lighter, softer version with a subdued yellow presence : A darker and warmer shade with increased beige depth : A slightly cooler and more neutral option with reduced yellow intensity MyPerfectColor.com Note on Digital Viewing

PMS 720 is a "diluted terracotta." It is the washed-out, faded version of rust. If you want a loud, Southwestern adobe look, go with Rust. If you want a European Pottery barn look, choose PMS 720.

A cooler, more muted option with less peach warmth.

This recipe results in a bright, clean cyan. However, designers must warn clients that while the CMYK version is close, the specific luminosity of the spot ink PMS 720 may be slightly duller in the four-color process.

A lighter, softer version with more subdued yellow. PMS 721: Darker and warmer, providing more beige depth.

"Please match to Pantone Formula Guide 720 C, Page 1-3-6."