Menurut informasi yang beredar, video casting tersebut dilakukan oleh sebuah agensi yang bergerak di bidang periklanan. Mereka mengundang sembilan artis cantik untuk melakukan audisi sebagai model untuk sebuah iklan sabun mandi. Para artis tersebut, yang terdiri dari beberapa nama besar di dunia hiburan Indonesia, diharapkan untuk menampilkan kemampuan akting dan kecantikan mereka dalam video tersebut.

We cannot close this article without addressing the human cost. According to a psychologist from the University of Indonesia who works with celebrity clients, two of the nine artists have been diagnosed with acute anxiety disorder. One has temporarily relocated to Singapore to escape media scrutiny.

Legal aid foundation LBH APIK urges all models and actresses to never accept "closed room" castings without a witness and to always read the fine print on media usage rights.

When a routine casting call for a bathing soap commercial turns into a leaked-video scandal, nine artists find their reputations washed down the drain—revealing the dark underbelly of Indonesia’s beauty and advertising industry.