Influencia-la-psicologia-de-la-persuasion Rober... Jun 2026

La mejor aplicación del libro es la inoculación. Cialdini propone una estrategia de dos pasos ante un intento de persuasión:

Influence isn't just a book about sales; it is a map of our own predictable irrationality. Read it to learn how to persuade. Study it to learn how not to be persuaded. influencia-la-psicologia-de-la-persuasion Rober...

Cialdini proved that opportunities seem more valuable when their availability is limited. This isn't about logic; it's about emotional reactance. When we think something is about to be taken away, we fight harder to get it. La mejor aplicación del libro es la inoculación

Robert Cialdini 's seminal work, Influence: The Psychology of Persuasion Influence: The Psychology of Persuasion