In this article, we will break down exactly what BBMA and OMA mean, who "Ally" is, why these three terms are now inextricably linked, and how this connection signals a seismic shift in the music industry.
Why? Because a segment of Ally’s fanbase grew frustrated with what they saw as industry gatekeeping. They argued that the BBMAs (and similar shows) relied too heavily on radio play and label backing, which solo artists without a major machine often lack. bbma oma ally