: The most critical element. For a metaphor to be effective, its internal structure (the characters and their relationships) must mirror the client's real-life problem situation without being explicitly obvious. Representational Systems

: Human brains are wired for storytelling; data presented through a personal lens is far more likely to be remembered than raw numbers.

This is a short story that illustrates a single point. For example, telling a client who feels stuck about a farmer who moved a boulder inch by inch. Gordon, however, argues that anecdotal metaphors are weak because the client’s conscious mind can easily reject them ("That farmer had a tractor; I don't").

David Gordon is a pioneer in the field of Neuro-Linguistic Programming (NLP) and psychological modeling. His seminal work, "Therapeutic Metaphors: Helping Others Through the Looking Glass," revolutionized how practitioners use storytelling to facilitate deep emotional and cognitive change.