If your goal is to "sell" the concepts themselves, the book emphasizes:
[Tactics] --> Manipulative, short-term, erodes trust [Principles] --> Value-based, long-term, builds partnerships The Foundations of Value-Based Selling
If your goal is to "sell" the concepts themselves, the book emphasizes:
[Tactics] --> Manipulative, short-term, erodes trust [Principles] --> Value-based, long-term, builds partnerships The Foundations of Value-Based Selling You Can Sell Shiv Khera Pdf