Today, the company produces over 50 million tires a year, utilizing advanced, technology-driven research to develop its product lineup. Their commitment to quality has led to significant original equipment (OE) partnerships, with companies like Toyota choosing Hankook tires for their vehicles. Why Choose Hankook Tyres?

| Competitor | Hankook Advantage | |------------|--------------------| | Bridgestone / Michelin | Lower cost + faster OE innovation | | Continental | Stronger EU replacement network, but Hankook catching up | | Pirelli | Hankook wins on EV & value, Pirelli on ultra-luxury | | Kumho / Nexen | Hankook has superior premium OE and R&D scale |

These partnerships highlight that meet the high standards for safety, handling, and durability required by modern vehicle manufacturers. Maintenance Tips for Your Hankook Tyres