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The most painful insight in is the concept of the strategic trade-off . Compaq could not simply "add" a direct channel to its existing retail channel. Why?
The PDF argues that copying one activity (e.g., lowering prices) without copying the entire system (direct sales, JIT, custom config) leads to failure. Matching Dell.pdf
To understand the PDF, you must understand the battlefield. In 1997, Dell was not the largest PC manufacturer. Compaq was king. However, Dell possessed a weapon the others lacked: a business model . The most painful insight in is the concept
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