This isn't poverty; it is prudence. It is a lifestyle built on the mantra: "Value for money."
This person is living in the US, UK, or Canada. They are homesick. They search for "Indian culture and lifestyle content" to reconnect. This isn't poverty; it is prudence
The demand for is exploding. As the world becomes homogenized (global chains, fast fashion, AI-generated art), the desire for the authentic, the handmade, and the ritualistic grows. This isn't poverty