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If Disney is the mainstream, A24 is the counter-culture. This independent studio has become "popular" not by massive budgets, but by curating a distinct aesthetic.
While audiences claim to want originals, the data shows they pay for familiarity. 2023’s top 10 box office hits included 9 sequels or reboots. However, Oppenheimer (Universal) and Barbie (WB) were the exceptions that proved originality (or at least unique marketing) still sells. BrazzersExxtra - Peta Jensen -Yoga For Perverts...
There is no current discussion of popular studios without placing Disney at the apex. Under the leadership of Bob Iger (and his successors), Disney has perfected the art of intellectual property (IP) management. If Disney is the mainstream, A24 is the counter-culture
If Disney is the mainstream, A24 is the counter-culture. This independent studio has become "popular" not by massive budgets, but by curating a distinct aesthetic.
While audiences claim to want originals, the data shows they pay for familiarity. 2023’s top 10 box office hits included 9 sequels or reboots. However, Oppenheimer (Universal) and Barbie (WB) were the exceptions that proved originality (or at least unique marketing) still sells.
There is no current discussion of popular studios without placing Disney at the apex. Under the leadership of Bob Iger (and his successors), Disney has perfected the art of intellectual property (IP) management.