If you find the PDF, these are the six chapters you will likely bookmark immediately. Mastering these six principles changes how you view every interaction.
The book's concepts have been used to:
Robert Cialdini’s is widely considered the definitive text on how to get people to say "yes". Originally published in 1984, the book has become a foundational resource for marketers, sales professionals, and leaders looking to understand the "weapons of influence" that govern human decision-making. Influence The Psychology of Persuasion robert cialdini pdf
We say yes to people we like. We like people who are similar to us, who pay us compliments, or who cooperate with us toward a common goal. If you find the PDF, these are the