Blue Ocean Strategy- Expanded Edition By W. Cha... [portable]

Red oceans represent all the industries in existence today—the known market space. In red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are well understood. Companies try to outperform their rivals to grab a greater share of existing demand. As the market space gets crowded, prospects for profits and growth are reduced. Products become commodities, and cutthroat competition turns the ocean bloody—hence, the term "red ocean."

In addition to the key principles, Kim and Mauborgne provide a range of tools and frameworks to help companies apply the Blue Ocean Strategy in practice. These include: Blue Ocean Strategy- Expanded Edition by W. Cha...

Casella Wines (Yellow Tail) Instead of competing on complexity and aging, they: Red oceans represent all the industries in existence