If the ad promises a "20-year-old" at a motel for $40, you are not meeting a person. You are meeting a pimp with a taser, or a person in medical distress (i.e., a trafficking victim). Real people, even those using public numbers, price their time based on risk. Dirt cheap means high risk.
Slide the white balance toward the left. You want the whites to look like packed snow, not warm paper. The "Motel" Glow:
: If a report shows a -20, it generally means the motel lost 20 more bookings than it gained for a specific timeframe. This could be due to a group cancellation, a sudden local event change, or seasonal fluctuations.