The September Issue __hot__ Review

Printing presses run 24/7. Because the issue is so thick, special binding machines are required. Ink is a major cost, as is postage. In the digital age, the September issue is a logistical miracle.

While January issues typically focus on resolutions and winter sales, the September issue is about consumption and preparation. It serves as the massive "shopping guide" for the fall season. As the air cools, consumers are preparing to overhaul their wardrobes. Heavy coats, boots, knitwear, and layered ensembles are far more lucrative for advertisers than the skimpy fabrics of summer. The September Issue

This is the most brutal phase, immortalized in the documentary. Layouts are pinned to boards. The editor-in-chief walks the line with a red pen. Tearsheets fly. The creative director fights for the "story" (the narrative arc of the clothes). The publisher fights for the "bag" (the advertisements). The September issue is unique because the edit must bow to the ads, not the other way around. Printing presses run 24/7

Here’s a quick guide to The September Issue (2009), the acclaimed documentary about the making of Vogue’s most important issue of the year. In the digital age, the September issue is