Raise or earn enough money to survive for 12 months with zero revenue. Then cut your personal expenses by 30%. Then cut them again. The startup that survives is the one that burns cash slowest.

Do not build a product. Build a hypothesis .

Warikoo warns: A million dollars in revenue with 90% spent on ads and salaries means nothing. Focus on :

That is how you start up.

The biggest trap first-time founders fall into is secrecy and obsession. Ankur Warikoo’s mantra: