| Level | Name | Definition | Advertising Strategy | | :--- | :--- | :--- | :--- | | | Most Aware | Knows your product, wants it. Only needs a price/logistics. | Direct offer, transactional copy. | | 2 | Product Aware | Knows what you sell, but not convinced. | Differentiate via unique mechanism or benefit. | | 3 | Solution Aware | Knows the result they want (e.g., “lose weight”), not your product. | Position your product as the only logical solution. | | 4 | Problem Aware | Feels a pain (e.g., “tired all day”), but no solution exists. | Agitate the problem, then unveil your solution as inevitable. | | 5 | Completely Unaware | No felt need. No pain. No desire. | Do not sell the product. Sell the value of a new future . Create the problem. |
"Grow Your Business with AI." Why it fails: Who is that for? What business? Why AI? Breakthrough Advertising