Why did he become so ridiculously famous? There are three distinct reasons:

Because he represents a cultural shift. He normalized rap in a country that was obsessed with melody and playback singing. He opened the doors for the current explosion of "Desi Hip-Hop," paving the way for artists like Divine, Raftaar, and Badshah to flourish.

As he continues to drop hits and dominate Spotify charts, one thing is clear: The crown of still rests firmly on the head of the man with the golden chain and the distinctive scratch.