The largest sector of the entertainment industry is no longer movies or music—it is . Fortnite is not just a game; it is a metaverse hub where you can watch a Travis Scott concert, see a Marvel movie trailer, and then fight your friends. Furthermore, platforms like Twitch have blurred the line between creator and spectator. Watching someone else play a video game is now a dominant form of entertainment for Gen Z. This is participatory pop culture: the content is incomplete without the live chat.