: This is a major retailer for the brand in Georgia. They have several locations and a robust online shop for Natura Siberica Kenkra (კენკრა) Organic Skincare
For the Tbilisi consumer, who values efficacy but is increasingly price-conscious, Natura Siberica strikes the perfect balance. It offers "premium" quality ingredients—often found in luxury French skincare—at a fraction of the cost. Furthermore, the brand is strictly against animal testing and uses biodegradable packaging, aligning with the modern, environmentally conscious lifestyle of Tbilisi’s younger generation. natura siberica tbilisi
Let us end with the olfactory. Natura Siberica products are famous for their sharp, medicinal, almost antiseptic scents: pine, juniper, wormwood. Tbilisi’s natural smell is different: the sulfur of the baths, the damp of old basements, the char of a tonis puri (bread baked in a clay oven), the sweetness of churchkhela drying on a string. When these two scent worlds meet on the skin of a person walking down Rustaveli Avenue, something new is born: . : This is a major retailer for the brand in Georgia