Streaming services (Netflix, Apple TV+, Hulu, Amazon) disrupted the business model. Unlike network TV, which lived and died by 18-to-49-year-old advertising demographics, streamers needed subscriptions . They realized that the 50+ demographic has disposable income and time to binge-watch. Suddenly, shows featuring complex older women became lucrative. Grace and Frankie (starring Jane Fonda and Lily Tomlin, aged 80+) ran for seven seasons, proving that silver hair sells.