During an era when file formats were fragmented and proprietary (remember the hassle of RMVB files or early FLV flash videos?), Format Factory acted as a universal translator. It allowed users to take a file from a camcorder, a mobile phone, or a DVD rip and convert it into a playable format for their iPod, PSP, or DVD player.
: Beyond simple format changes, it supports rotating, zooming, and watermarking images.
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