We are seeing the rise of production companies run by mature women for mature women. Reese Witherspoon's Hello Sunshine (focused on female narratives) and Nicole Kidman's Blossom Films are actively purchasing rights to novels featuring middle-aged protagonists.
Likewise, The Morning Show tackles the brutal reality of ageism in media head-on. Jennifer Aniston’s character fights a network that wants to replace her with a younger model Pure-BBW - Venus Rising - blonde swinger MILF l...
Furthermore, the success of films like 80 for Brady and the surprise blockbuster Book Club proved a financial truth that studios had long ignored: older women are an underserved demographic that will show up for movies that reflect their lives. These films were not critical darlings, but their box office returns signaled that "mature" does not mean "niche." We are seeing the rise of production companies