An optimistic designer who turns cynical and strategic to achieve her goals.
Enter Cha Seung-jo (Park Si-hoo), a moody, eccentric CEO of a luxury Korean cosmetic brand. He is wealthy, successful, and seemingly the perfect catch. But he harbors a deep hatred for gold diggers due to a past trauma. When he meets Se-kyung, he doesn't fall for her; he judges her. He sees her as a poor girl trying to climb the ladder, leading to a relationship built on misunderstandings, hidden identities, and eventually, a transformation that surprises them both. Cheongdamdong Alice
The story begins with Se-kyung as a bright, idealistic art student. She loves a poor man, believing in "love over money." When he abandons her to marry a rich heiress, the experience hardens her. She realizes that in Korea’s hyper-competitive society, talent without capital is worthless. She makes a vow: She will marry a "Cheongdam-dong man" to escape the hell of living paycheck to paycheck. An optimistic designer who turns cynical and strategic