Predictably Irrational - The Hidden Forces That... [exclusive] 〈100% Recommended〉
We procrastinate on important projects until the last minute. We buy the expensive coffee even though we have a perfectly functional coffee maker at home. We stay in unhappy relationships because we have already invested three years. We eat the dessert even though we are on a diet.
Ariely discovered a fascinating law of predictable irrationality regarding dishonesty. When given a chance to cheat for money without being caught, people do cheat—but only by a little bit. They won't take the maximum possible amount.
For centuries, classical economics rested on a comforting assumption: the "homo economicus," or rational man. This theoretical creature knows exactly what he wants, understands the market prices, and always chooses the option that maximizes his utility (happiness/value).
This article explores the invisible architecture of our decision-making, uncovering the hidden forces that pull our strings every single day.
We procrastinate on important projects until the last minute. We buy the expensive coffee even though we have a perfectly functional coffee maker at home. We stay in unhappy relationships because we have already invested three years. We eat the dessert even though we are on a diet.
Ariely discovered a fascinating law of predictable irrationality regarding dishonesty. When given a chance to cheat for money without being caught, people do cheat—but only by a little bit. They won't take the maximum possible amount.
For centuries, classical economics rested on a comforting assumption: the "homo economicus," or rational man. This theoretical creature knows exactly what he wants, understands the market prices, and always chooses the option that maximizes his utility (happiness/value).
This article explores the invisible architecture of our decision-making, uncovering the hidden forces that pull our strings every single day.
