Any professional who believes that “what gets measured gets managed” — but wants to ensure that what gets managed actually creates value.

: Bringing all elements together to foster a "culture of high performance". The Human Element

Bourne identifies the "Measurement Paradox." When you tie a high-stakes bonus to a metric, the metric ceases to be useful. (Think of the Wells Fargo fake accounts scandal).

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Handbook Of Corporate Performance Management Bourne |verified|

Any professional who believes that “what gets measured gets managed” — but wants to ensure that what gets managed actually creates value.

: Bringing all elements together to foster a "culture of high performance". The Human Element handbook of corporate performance management bourne

Bourne identifies the "Measurement Paradox." When you tie a high-stakes bonus to a metric, the metric ceases to be useful. (Think of the Wells Fargo fake accounts scandal). Any professional who believes that “what gets measured