CEO Julie Sweet has periodically sold shares as part of pre-arranged 10b5-1 trading plans. While these plans are designed to avoid accusations of trading on non-public information, the sheer volume of by leadership often coincides with stock price peaks. In late 2023, Sweet sold over $15 million worth of shares.
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For investors, seeing the keyword trending on social media often creates a buying opportunity. Historically, when insider selling makes headlines, the stock dips 2-3% before recovering. CEO Julie Sweet has periodically sold shares as