The internal ATA flash module is dead. These SLC/MLC modules from 2009-2012 are failing. Solution: Replace the internal SSD. You can use a 1GB or 2GB IDE (44-pin) DOM (Disk on Module) or a 44-pin IDE to SD card adapter . Then re-run the HP recovery image.
Power on the device and immediately tap to enter the Boot Menu . Select your USB Flash Drive and press Enter .