What Font Does Apple Use In Their Keynote Presentations !!better!! Jun 2026

In the 2018 "Behind the Mac" campaign video, Apple used Times New Roman ironically to mimic a typewriter, but that was a video production, not a live slide.

– Bold for headlines, Regular for body. Keep backgrounds dark or light gray. Use minimal text. Let the typography breathe. what font does apple use in their keynote presentations

Apple’s internal keynote templates, however, are built with SF Pro. In the 2018 "Behind the Mac" campaign video,

If you watched Steve Jobs introduce the iPod, iPhone, or MacBook Air, you saw – a custom version of Adobe’s Myriad Pro. Use minimal text

San Francisco was designed by Apple (in collaboration with type foundry Klim Type Foundry) and released in 2015 for the Apple Watch, later expanding to iOS 9 and OS X El Capitan. By 2017–2018, it fully replaced Helvetica Neue in marketing and keynotes.

This shift mirrors Apple’s hardware evolution. Just as the iMac moved from the glossy white plastic of the early 2000s to the brushed aluminum of today, the typography has shifted from the airy Helvetica Neue Ultra Light to the bolder, more robust weights of San Francisco Pro. It conveys strength, confidence, and professional utility.