If television is the father and music is the mother, then are the unruly children running the household. Indonesia is one of the most active social media nations on earth. With a young, voracious, and hyper-connected population (over 200 million internet users), the influencer economy is a multi-billion dollar industry.
Via didn’t sing. She didn’t dance. She just talked. Her topic tonight: “Ghosts in the Kitchen.” She narrated horror stories from her grandmother’s village while eating instant noodles. Her audience was 15,000 strong. They sent her virtual gifts—digital roses, floating cars, diamond emojis—that translated to real money.