The journey of 3D movies for the Telugu audience began hesitantly. In the early 2010s, when Hollywood was pushing Avatar -level immersion, Telugu cinema experimented with stereo-scopic technology on a modest scale. Films like , starring Venkatesh, and "Adhinayakudu" (2012) , starring Nandamuri Balakrishna, attempted to use 3D conversion techniques. However, the Telugupalaka often found these efforts gimmicky—glasses that dimmed the brightness, headaches instead of awe, and effects that felt like objects poking out of the screen rather than a seamless depth of field. The verdict? The story and emotional connect were missing.