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Consider the phenomenon of react content . On YouTube, the most popular videos are often not original creations, but reaction videos to trailers, music videos, or other YouTubers. This creates a strange, ouroboros-like cycle: content exists to be watched, which is then recorded and watched again by someone else watching it.

To appreciate where we are, we must look at where we came from. For most of the 20th century, popular media was a monolith. In the United States, if you turned on the television on a Monday night, you were likely watching M A S H* or Monday Night Football . If you went to the movies, you saw one of a handful of studio blockbusters. The "watercooler moment"—that shared cultural touchstone discussed the next day at work—was a genuine phenomenon. BigTitCreamPie.24.08.10.Cubbi.Thompson.XXX.1080...

Within five years, a single person will be able to generate a full-length animated film from a text prompt. The scarcity of production talent will disappear, to be replaced by a scarcity of taste . The role of the director will become the "prompt engineer." This raises terrifying questions about copyright, originality, and the value of human performance. Consider the phenomenon of react content