This report investigates the public perception of Kim Kardashian as a “self‑ish” figure within contemporary popular culture. Drawing on media analysis, social‑media metrics, scholarly literature on celebrity branding, and feminist theory, the study evaluates whether the label “selfish” is an accurate critique of Kardashian’s agency, or a gendered narrative employed by critics. The findings suggest that the term “selfish” is often weaponized to undermine a woman’s entrepreneurial autonomy, while also highlighting genuine instances where personal branding has prioritized self‑promotion over broader social responsibility.