One notable feature is the —not just aesthetic, but operational. All images are served in low-bandwidth WebP format, and video thumbnails are replaced with text descriptions unless the user clicks “peek.”

Ironically, the move is partially a response to ad overload. By operating a Tor mirror, the company saves on third-party tracking infrastructure. There are no cross-site cookies, no fingerprinting scripts, and no programmatic ad auctions. Instead, the site uses a “patronage model” – users watch a single, non-tracked 15-second sponsorship spot per hour. Early data suggests this improves user retention by 300%.

Visiting this new .onion site is surprisingly familiar. The interface is a retro-modern grid of posters, but with crucial differences: