This data has given rise to "ultra-fast fashion" giants like Shein, which use real-time data analytics to predict demand. They do not guess what will be trendy; they use algorithms to tell them what is trending and produce small batches to test the waters. If an item sells, production is ramped up immediately. If it doesn't, it is discarded. It is a model of ruthless efficiency, turning the art of fashion into a science of supply and demand.
A high-volume, low-cost model that focuses on quickly bringing the latest trends from the runway to the masses (e.g., Zara, H&M, Shein). The Fashion Business
To reduce waste and increase agility, more brands may move toward localized or on-demand production models. This data has given rise to "ultra-fast fashion"