M. -1973-. The Nature Of Human Values. New York Free Press [best] - Rokeach

One of the most profound arguments in The Nature of Human Values concerns stability.

Rokeach divided human values into two distinct categories, creating a 2x2 matrix of motivation. One of the most profound arguments in The

Perhaps the most ingenious part of Rokeach's 1973 book is his description of the "self-confrontation" technique. This remains a landmark in persuasion psychology. One of the most profound arguments in The