The story revolves around the , the royal department responsible for the king's and queen's attire. Jo Dol-seok (played by Han Suk-kyu) is the master artisan who has served three generations of kings through hard work and strict adherence to traditional rules. His world is disrupted by the arrival of Lee Gong-jin (played by Go Soo), a self-taught, genius designer whose innovative and practical designs quickly capture the interest of the nobility.
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The conflict ignites when Gong-jin is brought into the palace to help the young Queen (played by Park Shin-hye), who is suffering from the stifling pressure of court life and a neglectful husband, the King (played by Yoo Yeon-seok). Gong-jin’s designs offer her comfort and confidence, which inadvertently threatens Dol-seok’s position and the established order.