Experience immersive workshops on product development, team building and resilience in the approach to failure, told through the General Magic story.
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General Magic is available to watch on VOD platforms worldwide.
Learn MoreLearn MoreHost a private screening of General Magic for your organization paired with live panels and team-building workshops.
Learn MoreGet a custom quoteGeneral Magic is the story of the original creators of the smartphone, who after a great failure, changed the lives of billions.
In 1990, at a secretive Silicon Valley start-up, a small and passionate group of innovators and engineers formed to build a magical device that would enable anyone to connect everyone to everywhere and everything – a personal computer in your pocket.
General Magic, though relatively unknown, is considered by many to be one of the most influential innovation startups in the history of technology. This pioneering team—featuring visionaries like Tony Fadell (co-creator of the iPod and iPhone, founder of Nest, author of Build), Megan Smith (former White House CTO, founder of shift7), Marc Porat (original visionary of the smartphone), Andy Hertzfeld (software engineer, original Macintosh team), and Joanna Hoffman (marketing, original Macintosh team)—created the first smartphone and laid the foundation for many of the 21st century's most transformative communication and digital technologies.
While the business of General Magic ultimately did not succeed, the groundbreaking technologies developed by this trailblazing startup and the subsequent ventures led by its team have profoundly impacted the lives of billions.
Discover the General Magic story.
Find streaming and rental options available in your region on JustWatch
or rent it on Prime Video, iTunes, Vimeo, Google Play, Roku Channel, or YouTube.
Contact us about private screenings for your organization.
Please contact us for more information about how to host a private screening, panel or team building event. Former General Magic employees are able to speak on request.
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“A rippling standing ovation followed the film. We Estonians are typically straight faced as people, resistant to emotion or expression in public, but the film resonated something deep within our audience.
“My hope and dream is that General Magic elevates the purpose of each Town employee.”

The compelling story of General Magic shows the powerful value that lies in failure, perseverance and teamwork amongst other empowering themes. Teams and groups will find inspiration in this legendary piece of history.
: Understanding light and dark relationships to show plane changes in forms, the first critical step in shading.
Many artists make the mistake of skipping over the basics and jumping straight into advanced techniques. However, this approach can lead to a weak foundation and a lack of progress in the long run. Proko's Basic Drawing techniques are designed to help artists build a strong foundation in drawing, and they are essential for anyone looking to improve their skills.
What (Gesture, Shading, Perspective) are you stuck on? Are you drawing digitally or with pencil and paper ?
This article is your roadmap. We are going to break down the core pillars of Proko’s basics—Gestures, Forms, and Anatomy—and show you exactly how to practice them to see rapid improvement.
The most valuable part of the Proko Basic Drawing course isn't just Stan’s demonstrations—it’s his critiques of other students.
Are you struggling to improve your drawing skills? Do you feel like you're not seeing the progress you want, no matter how much time you spend practicing? If so, you're not alone. Many artists face a plateau in their drawing journey, and it can be frustrating and demotivating. However, with the right approach and techniques, you can break through this plateau and take your drawing skills to the next level. This is where Proko's Basic Drawing techniques come in.
: Understanding light and dark relationships to show plane changes in forms, the first critical step in shading.
Many artists make the mistake of skipping over the basics and jumping straight into advanced techniques. However, this approach can lead to a weak foundation and a lack of progress in the long run. Proko's Basic Drawing techniques are designed to help artists build a strong foundation in drawing, and they are essential for anyone looking to improve their skills. Proko Basic Drawing BETTER
What (Gesture, Shading, Perspective) are you stuck on? Are you drawing digitally or with pencil and paper ? : Understanding light and dark relationships to show
This article is your roadmap. We are going to break down the core pillars of Proko’s basics—Gestures, Forms, and Anatomy—and show you exactly how to practice them to see rapid improvement. Proko's Basic Drawing techniques are designed to help
The most valuable part of the Proko Basic Drawing course isn't just Stan’s demonstrations—it’s his critiques of other students.
Are you struggling to improve your drawing skills? Do you feel like you're not seeing the progress you want, no matter how much time you spend practicing? If so, you're not alone. Many artists face a plateau in their drawing journey, and it can be frustrating and demotivating. However, with the right approach and techniques, you can break through this plateau and take your drawing skills to the next level. This is where Proko's Basic Drawing techniques come in.
Host a private screening of General Magic for your organization paired with live panels and team-building workshops.
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