Niche -

A "niche" is not just "dog walkers." That is a category. A niche is

Example:

A unique skill or a specific product feature. A "niche" is not just "dog walkers

To find or create a successful niche, three elements must overlap: A "niche" is not just "dog walkers

Many entrepreneurs make the mistake of confusing a market with a niche. A "niche" is not just "dog walkers