Many adults enjoy traveling, whether it's for relaxation, adventure, or cultural exploration. This can include weekend getaways, international travel, and experiential tourism.
38% of mature users engage with digital platforms to learn new skills or pursue creative passions like digital art.
A 55-year-old viewer has been marketed to for 40 years. They smell a sales pitch from a mile away. Do not sell; educate and relate .
If you are a creator over 50 (or a younger creator targeting this audience), the rules of engagement are different.
For many in the mature demographic, mobility can become a challenge, but the desire to see the world does not diminish. This has given rise to "armchair travel" as a major entertainment sector.
Drainage Wakefield